WEBMASTER GROUP

Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can’t live without.

But as I said, it can be a little daunting to begin with, so here are some top tips that will help you create and monitor your Pay Per Click advertisements.

Different Search Engines

There are many search engines that offer Pay Per Click advertising. The two most commonly used are Google and Yahoo. It is generally recommended that when you start your PPC campaign, have a low budget and spread it over a few different search engines to see where your target audience is.
Pay Per Click users who use Google tend to have better success advertising technically orientated products or services such as computer hardware or website design. On the other hand Yahoo has been reported to bring great results for products that general consumers search for such as toys, video games and music.

Choosing the right Keywords

Choosing the right keywords is the pretty much the most vital stage of your PPC campaign. You will need to select the keywords specific to the service or product you are offering, while being careful not to target an overly competitive phrase. If your phrase is extremely competitive, you are likely to spend a lot of money.
To begin with, ask yourself what phrase would you search for if you were looking for the product or service you are promoting.
Begin by searching for your product or service with a variety of variations of your phrase. For example if you sell mobile phones, variations could include “Buy mobile phones”, “Buy new mobile phones” or “buy latest mobile phones”.
By searching for variations of key phrases, you can also see what your competitors are also targeting. Make a note of the phrases that you see.
Be aware that there is usually a fine line between keywords that are either too specific or too general. You don’t want to waste your money on untargeted traffic.

Attracting People to Your Ad

Title:
Once you have selected your keywords, they need to be enticed into clicking your adverts. One of the simplest, yet most effective way is to including your keywords in the title of your advert. This has been known to increase click-through rates on adverts by over 50%

You should also be aware that you can often create a more appealing advert by including other keywords into your advert. You could do this if you are targeting a very specific part of your product, it will ultimately mean that your clicks will decrease but should improve the quality of the visits.

Description

When you have written your title, you need to create a description for your advert. It needs to be direct and to the point. Realistically a user needs to be prompted to click your advert, so the description needs to be appealing.

A good method of prompting people to click your advert is to