Nicola Brittain, Computing , Thursday 11 March 2010 at 12:04:00 And a further £87,700 on marketing and £11,930 on branding The Identity and Passport Service (IPS) has published advertising expenditure for its ID card scheme that equates to £300 for every ID card applicant so far. The money went on online and offline advertising used to make businesses and consumers aware of the scheme in …
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Identity and Passport Service spends £300 per ID card on advertising (vnunet.com)
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