Webmaster group

Author: Jansen D’Silva

Mistakes when creating a PPC Ad, click fraud detection and lack of testing are just few of them. Fixing each of these mistakes mean an extra 70% of revenue and savings of thousands of dollars every month!

Below is the list of the most common mistakes marketers make with their PPC advertising campaigns.

1. Bidding Broad – Every industry has their giant keyword that brings the most traffic but there are many more variation of keywords that are also being searched. The more you focus on these keywords, the less you’re going to pay per click. Furthermore, your ads will be ranked higher if the keyword is closer matched. Look at your own website statistics for exact keyword variations people use when searching for your product or service.

2. The # 1 Spot – Being the #1 ad in paid search results is not necessarily the best place to be. Furthermore, you would be paying a lot per click. The best ranks in paid search is being #3 (top left side for Google). Being #1 would mean you’ll attract a lot of visitors but remember people do research before they buy online. Hence, you might be remembered last when they are ready to buy.

3. Geo-Targeting – Even if what you sell works all over the world, people are more keen on using a local provider or at least a company that recognizes ‘their state’. It’s just a psychological thing. Google and other search engines allow you to geo-target your PPC ads by state. Create 50 ads and drop in the state name inside your ad. You will definitely get a higher click through rate (CTR) and thus a lower CPC.

4. Losing Relevance on Landing Page – Whatever you say in your PPC ad repeat it on the landing page where you’re taking your visitors. If your advertising a whopping 60% discount in your ad, you can be sure people are looking for it when they land on your landing page. If they don’t see it they leave!

5. Getting Rid of Fraud Network – Every paid search engine, be it Google, Yahoo, MSN has a network to which they distribute your ads. Unfortunately, many of these networks are fraudulent and often do not refer quality traffic. Look into your website statistics and find domain names that brings you traffic with high bounce rate. Usually it will be around 90%. Google allows you to drop these domain names into a ‘negative excluded sites’ folder. Doing this will save you from paying for garbage traffic.

6. Paying for Negative Keywords – Google and other search engines allow your to report keywords for which your ads should not be shown. If you’re paying for ‘broad match’ keywords, you’ll see a lot of visit s from a lot of people who’ve typed your keyword with a word ‘free’, ‘jobs’, ‘stock’. You wouldn’t want to be paying for visitors who are not going to pay you a penny for what you sell or offer! Use the ‘negative keyword folder’ to eliminate these worthless clicks.

7. Not Using Keywords in Ad Copy – A simple one. Put keywords into your ad copy. Not only will your ad be more relevant but the keywords in it are going to be bold.

About the Author:

Internet Marketing Consultant and Editor of http://imarketingexpert.blogspot.com